A Brand Sprint with a project management consultancy operating in the built environment space.
Challenge
Although this business had been operating successfully for some time, the team lacked complete alignment on their brand identity and the business direction. In short, they didn’t share a common language to describe the business.
Solution
We helped out by facilitating a Brand Sprint with the leadership team. A Brand Sprint is a workshop designed by Google Ventures to help teams to define and clarify their brand identity. The workshop enabled the team to have a structured conversation about the business as a brand. Turning the abstract idea of their brand into something concrete. We conducted the three hour workshop remotely using Mural and Zoom.
Process
Long-term Vision: We mapped out the business’s goals and envisioned its trajectory over 20 years, setting the stage for future decisions.
Brand DNA: We crystallised the company’s purpose, core values, and target markets, defining the essence of the brand.
Personality & Style: We meticulously outlined the attitude and style that defined the brand image, creating a distinct voice and personality.
Competitive Landscape: We conducted a comprehensive analysis of competitors, strategically positioning the business for differentiation.
Outcome
High-Level Brand Guideline: A detailed document guiding future decisions across brand, marketing, communication, customers, markets, and product development.
Onboarding Tool: A valuable resource for effectively integrating new hires into the brand identity and culture.
Ready to Align Your Brand?
Contact Perispec Consulting and discover how we can help you achieve clarity and focus. To find out more about Perispec Consulting’s Brand Sprint, drop us a mail or click here to set up a free consultation. Our fully remote services bring expert assistance directly to you, anywhere in the world.